Target Baby and Wedding Registry App
Target wanted to provide an innovative in-store registry experience for their retail store customers. As a result, we created an interactive registry experience using custom iPads and iPod Touch devices. A customer will now be able to scan items with ease while having a fun, uplifting user journey.
As the principal designer on this project, I lead a team to not only develop the visual language but also innovate on key aspects of the application. Keeping in mind Target’s friendly and clean brand design, I converted boring form fields into engaging conversational exchanges in order to capture the user’s information. The client responded very positively to the execution and has implemented the design into the initial version of the application.
Case Study
