Edmunds.com
Edmunds.com brought me on to help launch their new responsive site. Over the course of a couple of months, we developed and implemented a new design system and redesigned the entire online property to work seamlessly between desktop and mobile devices. After the launch at the beginning of 2018, we monitored the analytics and have been making constant adjustments to deliver the best experience to the consumer. In addition, we ran A/B and usability tests to make sure that our UX/UI solutions are working with real live users. We also work closely with the SEO team to make sure the best practices are being implemented to make sure our site ranks above our competitors.
As UI Manager, I oversaw the UI team and made sure that our design system was implemented and followed through to development. I was also the principal designer for a large portion of the website. Including the homepage, core page (vehicle page that includes pricing, editorial and customer reviews, images, features & spec, Top Rated, and ads), Edmunds Insider (membership dashboard), article pages, and customer reviews.
Core Page
The "core" page where a user can get the most information about a particular vehicle. The main sections of information include pricing, reviews, features & specs, and competition.
Case Study
Edmunds Insider Dashboard
Vehicle Detail Page
The "vehicle detail page" where a user can get detailed information about a specific vehicle. On this page a user can calculate their loan or lease payment as well as contact the dealer directly using the car code widget.
Can it fit?
AR tool for Edmunds mobile app that allows the user see if the car they want to purchase will fit in their parking spots or home garage.
