Baskin-Robbins
Baskin-Robbins wanted to give their website a new fresh look to entice customers to come into their stores. Our insight was simple; eating ice cream makes you feel like a kid again. The best way to entice consumers is to persuade your inner child. Using big beautiful images of ice cream as a centerpiece I created a design that was friendly, easy to use, and made you want to run out for a cone of one of their 31 flavors.