anda banking

anda bank’s vision was to provide a new way of banking to the Hispanic community. At its base, it’s a debit account. Under the hood, anda banking is enhanced with a proprietary cryptocurrency (MOVES token) built on the Solana blockchain and a marketplace featuring exclusive NFTs from Latino artists.

As the lead product designer, working closely with the product team and engineers we launched anda banking in eight months, MOVES token in a month, and the NFT marketplace in two weeks. Making sure it was a seamless experience across the native mobile application as well as the browser application.


Research

Case Study