Pom Wonderful

Pom Wonderful launched a new campaign featuring four free-radical fighting warriors. As part of the digital extension a #CrazyHealthy Facebook sweepstakes was created. For seven weeks users upload images of themselves based on the week's theme on Facebook, Instagram or Twitter and use the hashtag #CrazyHealthy for a chance to win the week's prize. I had to create not only the Facebook sweepstakes but also the mobile friendly site for a seamless user experience.


Sweepstakes – Desktop & Mobile

 

Social Submission Gallery

 

Social Post Sweeps Teaser

 

Social Post – Selfie

 

Social Post – Chef

 

Social Post – Runner