Minute Maid Pure Squeezed
Minute Maid launched a new product called "Pure Squeezed", which is an orange juice that tastes just like freshly squeezed oranges. Our insight was that the oranges were upset by this. Our team took this insight a bit further by expressing that these oranges will stop at nothing in order to sabotage people from buying Minute Maid's "Pure Squeezed" juice. To accompany Minute Maid's TV commercials, we created a series of digital shorts that were intended to be shared on Facebook. In addition to the videos, we also created a series of web banners. The web banners exhibit just the oranges and the bottle of "Pure Squeezed" juice highlighting their jealously of the juice. We also created a Facebook application where the consumer could send a friend a humorous "Squeeze-O-Gram" e-card.