Coca-Cola London Olympics
Coca-Cola, being a main sponsor of the 2012 Olympics, had a vision of getting the teens of the world to move to the beat of London. We determined that by linking all three teen screens, TV, computer, and mobile, we would bring the social side of the 2012 Olympics to life. By uniting music, dance, and celebration we empowered teens to select, share, and collaborate to create the beat of London 2012. We created several digital properties online via Facebook, YouTube, and Twitter where teens could view, share, and vote for their favorite beats. Culminating with a grand finale live at the 2012 Olympics games where a grand celebration would be broadcasted live interactively throughout the world. Teens could join in live with their webcams, social networks, and mobile devices and be part of setting the world record of the largest dance movement ever.