Sr. Product design Lead
Experience
Assembled financial technology
Los Angeles, CA
10.20-Current
Sr. Product Design Lead
Product design lead responsible for all UX/UI, including creating and maintaining the design system and the overall design for the anda banking app. A new debit card banking product focused on the Hispanic market that provides a simple route to cryptocurrencies and NFTs. Working closely with the product team and engineers we launched anda banking in eight months, MOVES token in one month, and the NFT marketplace in two weeks.
Edmunds.com
Santa Monica, CA
10.16-03.20
Sr. Product Design Lead / UI Manager
Individual contributor and responsible for multiple products and overseeing all design projects in the work pipeline. Working closely with stakeholders and executive team to concept, design, test, and launch multiple products in an agile environment. Also, managed the UI design team.
Design lead for the site redesign while also helping establish the visual language and design system. UI and design for “Can it fit?” an AR product for the iOS mobile app that allows a user to see if their potential new car would fit in their garage as well as an interactive 360° car interior experience.
RPA
Santa Monica, CA
02.15-08.16
Sr. Art Director
Art direction, design, and concepting on several campaigns. Including Arco’s new website design and for Honda a new model vehicle launch, new vehicle photoshoot art direction, website redesigns, social media campaigns, and online marketing.
Wonderful (ROLL GLOBAL)
Santa Monica, CA
08.14-02.15
Sr. Art Director
Specialized in art direction, design, and concepting on website projects, social media campaigns, and pitches for several brands across digital platforms:
FIJI Water, POM Wonderful, Wonderful Pistachios, Wonderful Almonds, Wonderful Halos, Wonderful Sweet Scarletts, Teleflora
MARCA
Coconut Grove, FL
03.14-08.14
Sr. Art Director
Specialized in art direction, design, and concepting on website projects, social campaigns, and pitches for the general and Hispanic market:
Net10 Website rebuild
Payless Social media content creation
SapientNitro
Miami Beach, FL
2008-2014
Art Director
Specialized in concepting and design for multiple campaigns across multiple markets with clients such as:
Target Mobile & Tablet Application
Coca-Cola Mobile Game, Microsites, Custom YouTube Site
Hyatt Passbook Card Design
Visit Florida Photoshoot Art Direction
Baskin Robbins Site Design
Minute Maid Storyboard, Video Production Art Direction, Facebook Application, Web Banners
vitaminwater Custom Content Production for Social Campaign
BBVA Microsite Design
2007-2008
Graphic Designer
Designed websites for Azamara Cruises, Kaplan University, and several Citi Bank properties including web banners, email templates and microsites.
451°
Coral Gables, FL
2006-2007
Graphic Designer
Designed print and online marketing and internal materials for Visa Latin America.
The Factory Interactive
Miami, FL
2004-2006
Graphic Designer
Designed websites for e-commerce and real estate clients.
Education
Ringling College of Art + Design
2000-2004
Bachelor of Fine Arts
Major in Graphic and Interactive Communications
Minor in Photography and Digital Imaging
Awards
Coca-Cola Happiness Factory
Adweek Buzz Awards Gaming Buzz Award
IAC Interactive Media Awards Best in Class Award
London International Awards Bronze
MITX Interactive Awards Best of Show
Mobius Awards First Place
W3 Awards Gold
ADDY Awards (National) Silver
FWA Awards Site of the day
Coca-Cola Minute Maid
Creativity Intl Media & Interactive Silver
HOW Interactive 2013 Merit Award
ADDY Miami AdFed Silver
Coca-Cola vitaminwater
Creativity Intl Media & Interactive Silver
W3 Awards 2013 Gold
Interactive Media Awards Best in Class
Baskin-Robbins
Interactive Media Awards Best in Class
Hyatt
IAC Internet Advertising Awards Best Application
Skills
Applications
Adobe Creative Suite
Photoshop, Illustrator, InDesign, & Premiere
Apple Keynote
Microsoft Powerpoint
Language
English Fluent
Spanish Fluent